Any advertiser must do the ground work before publishing any ads online. They need to consider few points which i have listed below. I hope it will help to gain more understanding
- Web banners are the part of web advertisements
- Banners are the mini billboards.
- Banners need to be more specific and more appealing to customers needs
- Clicks on banner should open new window or new tab in browsers.
- Banners can be customized to group of users.
- Banners should be repetitive.
- Creativity of ads helps to attract various groups of users
- Banners help to remember the product and its brand. Visitors does think of once or twice about the advertisements
- Online advertisement helps to understand visitors interests, likes and dislikes